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Last updated 27 October 2026

Privacy policy

The short version: we collect what you type into the signup form, we use Google AdSense to show ads, and you can refuse the advertising cookies without losing access to the site.

Who we are

Colquhoun runs this website and sells a monthly visibility review and an optional website build. You can reach us at the address on the about page.

What we collect

When you create an account we store the name, email address and password you enter. Passwords are stored as a hash rather than plain text. In the current build that account data is held in your own browser rather than on a server — which also means it does not follow you to another device, and clearing your browser data removes it.

We do not run analytics tracking, we do not build advertising profiles ourselves, and we do not sell personal data.

Advertising and cookies

This site shows advertising through Google AdSense. Google and its partners may set cookies to select and measure ads. Those cookies can identify your browser across sites.

Consent is collected by Google's certified consent message, which appears before advertising cookies are set. It records your choices and passes them to Google's advertising systems. If you decline, you will still see advertising, but it is served on a non-personalised basis rather than being selected from your browsing history. You can change your choice later through the same message or by clearing your browser data.

Third-party advertising

Google, as a third-party vendor, uses cookies to serve ads on this site. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to this and other sites.

You can opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of third-party vendor cookies for personalised advertising at aboutads.info and youronlinechoices.com.

For visitors in the European Economic Area, the United Kingdom and Switzerland, a certified consent management platform is required before personalised ads are served. We use Google's own certified consent message for this, so the prompt and the vendor disclosures are provided by Google as the certified platform rather than by us.

Legal basis and your rights

Where data protection law applies to you, we process account data on the basis of performing the service you asked for, and advertising cookies on the basis of consent.

You have the right to ask what personal data we hold about you, to have it corrected or deleted, to withdraw consent, and to complain to your local data protection authority. Since account data currently lives in your browser, deleting your browser storage achieves erasure immediately. For anything else, contact us using the address on the about page.

Children

This site is aimed at businesses and is not intended for anyone under 16. We do not knowingly collect data from children.

Changes

If this policy changes, the date at the top of the page changes with it. Material changes will be noted on this page rather than communicated individually.

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